Audiovisual Communication + Creative Advertising Degree Program
In just 5 years, you will enter the professional market with two innovative and in-demand degrees. From the Degree in Audiovisual Communication and New Media you will acquire knowledge that will make you an all-rounder in the creation of audiovisual content for an emerging industry. At the same time, you will specialize from the first year with the contents of the Degree in Creative Advertising.
You will learn through practice and an innovative itinerary with which you will work in teams facing real professional projects and you will apply the latest trends in the sector: Audiovisual Design Thinking; Big Data; Apps and Communication.
Duration: 5 years
September 2024
372 ECTS credits
In-person
Spanish
Villafranca campus - School of Communication and Humanities
Why study at UCJC?
Discover everything that the first university established in the 21st Century has to offer you
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Because we have been innovating for more than 130 years
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130 years
of innovation and academic rigour
QS Stars Univerisity Rating
4/5
What sets us apart
Why study the Double Degree with us?
Practical
You will have the option to attend advertising festivals, masterclasses and lectures. From the first course you will visit top level companies such as: Atresmedia, Mediaset, Twitter, Google, Llorente y Cuenca, Estudio de Comunicación, Havas, Ogilvy, among others. You will be able to participate in the recording of programs such as La Voz or Mask Singer and be one of the creators of the making of the Goya Awards, because UCJC is a partner university with the Academy of Motion Picture Arts and Sciences of Spain.
What sets us apart
Why study the Double Degree with us?
Practical
You will have the option to attend advertising festivals, masterclasses and lectures. From the first course you will visit top level companies such as: Atresmedia, Mediaset, Twitter, Google, Llorente y Cuenca, Estudio de Comunicación, Havas, Ogilvy, among others. You will be able to participate in the recording of programs such as La Voz or Mask Singer and be one of the creators of the making of the Goya Awards, because UCJC is a partner university with the Academy of Motion Picture Arts and Sciences of Spain.
Multienvironment Classroom: Extended Teaching-Learning Model UCJC.
The new UCJC pedagogical framework transforms theoretical and practical teaching to provide the best learning experience for our students, with innovative teaching methodologies, new technologies and a face-to-face teaching model with virtual elements.
International Experience
You will enjoy four international experiences in India and the United States. Obtaining a certification of your Study Abroad experiences.
Hand in hand with the best
You will participate in real projects together with your teachers. For example, you will create a television program from scratch, in first. In addition, we have a collaboration agreement between the UCJC and The Atomic Garden Creative School where you can take 4 specialized courses designed ad-hoc.
Innovative
It gathers the latest news from the Communication sector: entrepreneurship in startups, Audiovisual Design Thinking, Big data, Apps and Communication, etc. Without forgetting specific subjects in the field of advertising and creativity that will make you stand out in this field: content creation in RRSS, creative techniques in advertising or e-commerce.
Portfolio
Throughout the four years you will develop a creative portfolio that will allow you to start successfully in the professional world.
Language adaptation
You will develop language skills, the classes are bilingual Spanish-English, English is incorporated progressively throughout the courses, reaching to develop the Final Degree Project in English.
An innovative learning model
At UCJC we help you develop the competencies and skills that will drive your success and your contribution to the future.
The learning-by-doing approach transforms education by providing students with practical, real-world experiences. Through specific projects and activities, they develop practical skills, stimulate their creativity and prepare for the world of work. It is an approach that promotes active and meaningful learning.
Not only will you learn in the classroom, but you will also immerse yourself in real projects. You will work with companies and organizations, acquire practical skills and develop leadership. It is an experience that will enhance your academic excellence and prepare you for the world of work.
Real projects
Not only will you learn in the classroom, but you will also immerse yourself in real projects. You will work with companies and organizations, acquire practical skills and develop leadership. It is an experience that will enhance your academic excellence and prepare you for the world of work.
You will participate in real projects together with your teachers. For example, you will create a television program from scratch, in first. In addition, we have a collaboration agreement between the UCJC and The Atomic Garden Creative School where you can take 4 specialized courses designed ad-hoc.
A multimedia space with the best resources and latest technologies, so that you can learn from your first day in a real simulation environment.
For the development of your practical classes we provide you with the best resources in MediaLab:
- Television set with production control.
- Networked multimedia rooms with the following software: Final Cut, Avid Media, Composer, Protools and the Adobe package, among others.
- Radio booth and control desk. HD and 4K recording equipment. Photographic equipment.
MediaLab
The Hive experience
Don't miss out on the latest news and developments at the university.
Grade Details
Discover in depth what it is like and how it will transform you with the Double Degree in Audiovisual Communication and New Media + Creative Advertising.
Become an Audiovisual and Creative Communicator specialized in the Advertising sector. You will have the doors open to work in all sectors related to Journalism, Audiovisual Communication, New Media and Advertising. In only 5 years, you will enter the professional market with two innovative degrees in demand by the industry.
Summary
Become an Audiovisual and Creative Communicator specialized in the Advertising sector. You will have the doors open to work in all sectors related to Journalism, Audiovisual Communication, New Media and Advertising. In only 5 years, you will enter the professional market with two innovative degrees in demand by the industry.
From the Degree in Audiovisual Communication and New Media you will acquire knowledge that will enable you to be an all-rounder in the creation of audiovisual content in an emerging industry, while you specialize from first with the contents of the Degree in Creative Advertising.
It is a double degree oriented to all those who have a multidisciplinary profile and see themselves working in the field of communication, and at the same time have a special interest in advertising linked to social networks, design, technology, art and the audiovisual field. You will deal with current contents with which you will end up completing yourself as a great professional in both fields. With technological advances, many jobs are changing and having a creative profile will give you a great added value.
At the end of the degree you get a unique profile, “Creative Communicator”, which will be more valuable than ever, being able to develop the following positions:
Professional Opportunities
At the end of the degree you get a unique profile, “Creative Communicator”, which will be more valuable than ever, being able to develop the following positions:
- Audiovisual Communicator / Comunicador Audiovisual
- Journalist / Periodista
- Content creator / Creador de Contenidos
- Executive Producer / Executive Producer and Program Director
- Audiovisual Floor Director / Audiovisual Producer
- Advertising Director / Advertising Director
- Account Manager /Account Executive
- Advertising Consultant / Consultor de Publicidad
- Head of Communication / Director of Communication
Subjects and timetables for the Degree in Audiovisual Communication + Creative Advertising
Get to know in detail what you will learn year by year
Subjects per year
| AUDIOVISUAL COMMUNICATION AND NEW MEDIA | ECTS | TYPE |
| Academic English | 6 | M |
| Communication law | 6 | B |
| Economy and entrepreneurship | 6 | B |
| Ethics and New Media | 6 | B |
| Production and Audiovisual Design | 6 | M |
| Strategic communication | 6 | M |
| Creation of transmedia stories | 6 | M |
| Event management and protocol | 6 | M |
| Audiovisual Team management and emotional intelligence | 6 | M |
| Audiovisual narrative in global market | 6 | M |
| CREATIVE ADVERTISING | ECTS | TYPE |
| Economics for Advertising | 6 | B |
| Artistic avant-garde | 6 | B |
| Multimedia creativity I: Radio and podcast | 6 | M |
| Communication Management | 6 | M |
| Branded content and transmedia campaigns | 6 | M |
| Event communication management | 6 | M |
| Briefing and action | 6 | EL |
| Applied Graphic Design I | 6 | M |
| Multimedia creativity II: television and video | 6 | M |
| 84 ECTS |
| AUDIOVISUAL COMMUNICATION AND NEW MEDIA | ECTS | TYPE |
| Cibercomunicación y transformación social (Cybercommunications and Social Transformation) | 6 | M |
| Audiovisual Design Thinking and Methodologies of Creativity | 6 | M |
| Digital skills for the 21st century (II) | 6 | M |
| External on-the-job training I | 6 | ET |
| Programming Fundamentals | 6 | M |
| Digital media production | 6 | M |
| Entrepreneurship in Startups and Technology based companies. | 6 | M |
| New marketing Trends | 6 | M |
| Big Data and Open Data in communication | 6 | M |
| Apps and Communication | 6 | M |
| CREATIVE ADVERTISING | ECTS | TYPE |
| Creative techniques in advertising | 6 | M |
| Marketing plan | 6 | B |
| Below the line and merchandising | 6 | M |
| Social media and reputation | 6 | M |
| Creative thinking | 6 | M |
| External internships I advertising | 6 | ET |
| Strategic marketing | 6 | M |
| Web positioning | 6 | M |
| 78 ECTS |
| AUDIOVISUAL COMMUNICATION AND NEW MEDIA | ECTS | TYPE |
| Scientific research methods and techniques | 6 | M |
| Transmedia journalistic writing | 6 | EL |
| Infographics and graphics | 6 | EL |
| Data Journalism | 6 | EL |
| End-of-degree thesis (annual) communication | 6 | EDD |
| RAC | 6 | M |
| External communication internship II | 12 | ET |
| Journalistic Genres | 6 | EL |
| Citizen journalism management | 6 | EL |
| CREATIVE ADVERTISING | ECTS | TYPE |
| Branding | 6 | M |
| Media planning | 6 | M |
| Applied graphic design II | 6 | M |
| Externship II/ Externship III | 12 | ET |
| Creation of contents in human resources. | 6 | M |
| Media strategy | 6 | M |
| Account management | 6 | M |
| 90 ECTS |
| CREATIVE ADVERTISING | ECTS | TYPE |
| Pricing policy and management | 6 | M |
| English specialized in advertising and marketing | 6 | M |
| Creative and aesthetic photography | 6 | EL |
| E-commerce | 6 | M |
| TFG annual advertising | 6 | EDD |
| Creative Portfolio | 6 | M |
| Brand Guidelines | 6 | M |
| 42 ECTS |
More information
Total credits: 387 ECTS
- Basic Training (B): 90 ECTS
Mandatories (OB): 228 ECTS
Electives (OP): 15 ECTS
External Internships (PE): 42 ECTS
Final Degree Project (FDP): 12 ECTS
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Generic UCJC regulations for External Curricular Internships
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Recognition
Validations between UCJC undergraduate and postgraduate courses
UCJC Recognition Regulations
UCJC reserves the right to modify the established conditions described above due to any circ*mstances not foreseen at the time of formalising the registration / enrolment of the student, maintaining in any case the essential conditions of the same. Likewise, stays in the countries indicated are subject to possible variations, always seeking the best for the curricular and experiential development of the student.
Professors of the Degree in Audiovisual Communication + Creative Advertising
Meet our highly qualified teaching staff.
África Presol Herrero
Doctora en Publicidad y Relaciones Públicas
Jorge Gallardo-Camacho
Director del Grado en Comunicación Audiovisual y Nuevos Medios, Doctor en Comunicación Audiovisual con sobresaliente cum laude en la UMA y MBA en Empresas Audiovisuales por la USAL.
Ana Calderón Granizo
Licencia en Publicidad y RRPP
Laura Melendo Rodríguez-Carmona
Doctora en Ciencias de la Comunicación por la Universidad Europea de Madrid.
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Internships and Employability
All our students carry out internships in leading companies. Discover the world of communication with real projects in all departments of large companies.
Internships
You will do your internship in the best companies:...
Internships
You will do your internship in the best companies:
Advertising agencies
- Dentsu
- Publicis
Brand / customer
- TV Academy
- Starlite Catalana Occidente
- Ogilvy
- Havas Group
- Atresmedia
- The Pop Wizard
- Grupo Mediaset
- Grupo Vocento
- Europa Press
- Atrevia
- EGEDA (Spain and US)
- CNN (US)
- Telemundo (US)
- Revista Hola
- MCCANN ERICKSON, S.A.
- Leo Burnett
- IKEA
- LaLiga
- DDB Madrid
- Tresbe
Companies
Internationality
Broaden your knowledge and live authentic academic, cultural and personal experiences in different countries in Europe, Asia and America.
The Dual Degree in Audiovisual Communication and New Media + Creative Advertising at Camilo José Cela University consists of one international experience per course: two on-site internships (Study Abroad) and two distance learning internships, all with accredited documents of participation so that you can finish your degree with four prestigious training degrees.
Internationality
Broaden your knowledge and live authentic academic, cultural and personal experiences in different countries in Europe, Asia and America.
The Dual Degree in Audiovisual Communication and New Media + Creative Advertising at Camilo José Cela University consists of one international experience per course: two on-site internships (Study Abroad) and two distance learning internships, all with accredited documents of participation so that you can finish your degree with four prestigious training degrees.
Communications in the US
Throughout the four years you will enjoy two training programs linked to the field of Audiovisual Communication and new media in two outstanding educational institutions in the United States: an on-site stay in Miami International Experience (Florida) and a personalized online communication course at the University of California, Los Angeles Extension (UCLA Extension), from which you will receive a document accrediting your participation along with an official academic transcript.
Communications in the World
The Garden City University of India will organise a virtual exchange programme and an in-person stay to analyse the impact of Audiovisual Communication and new media in the world with a broader global vision than that of Western culture.
Advertising festivals
You will be able to attend events such as the Premios Eficacia a la Comunicación Comercial and the Club de Creativos awards, or similar. In addition, you will have the opportunity to complete your studies at prestigious universities around the world through Erasmus and/or bilateral agreements.
In addition, you will have the opportunity to complete your studies at prestigious universities around the world through Erasmus and/or bilateral agreements.
In collaboration with:
– UCLA Extension
– FIU Honors College
Learn more
Prices
Joint Degree in Audiovisual Communication and New Media + Creative Advertising
Download the document
Admission
We explain step by step how to complete the admission process at UCJC
1
Admission test
You can do it in person or, if you prefer, online
2
Submission of mandatory documents
Once the test has been carried out, you must provide us with the necessary documents.
3
Submission of additional documents
Depending on the studies you have completed previously, we may request more documents from you.
Learn more about the admission process
Validations and mobility between study plans
At UCJC we value learning above all else.
If your studies do not suit you and you want to change to another degree, if you come from another university or if you have a degree and want to continue your academic training, you can count on our help and advice throughout the process.
Validation and transfer process
Academic Portal
Obtain detailed information on the management and academic results of the degree courses
The UCJC academic information portal gives you access to detailed management information and academic results of the official degrees.
You can access documents, regulations, and administrative procedures, such as documentation on monitoring and renewal processes of the accreditation of the degree.
Access the academic information portal
Frequently Asked Questions
These are some of the questions our students ask themselves.
What are the career opportunities for the Double Degree in Audiovisual Communication and New Media + Creative Advertising?
This double degree offers professional opportunities in the areas of communication, advertising, audiovisual production and digital content management, among others.
What is the duration of the Double Degree in Audiovisual Communication and New Media + Creative Advertising?
The Dual Degree in Audiovisual Communication and New Media + Creative Advertising has a duration of 5 years.
Why study the Double Degree in Audiovisual Communication and New Media + Creative Advertising?
Studying the double degree in Audiovisual Communication and New Media + Creative Advertising will allow you to develop your creativity and technical knowledge to develop innovative projects in the field of audiovisual communication.
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